It started as a project. It became a passion. Now it's becoming something a little more permanent.
When we opened a pop-up store three years ago, we hadn't the slightest idea the door we were truly opening. Through it have been hours of labor, love, and laughter. It's taken us miles away and taught us so much more about our home. We've met some of our heroes and grown to admire so many of the people that we know. It's been a constant process of discovery even as it's confirmed the principles at it's core.
After 3 years, Middle West is still becoming. This site will be a record of that journey. A place to learn more about what we do, to meet our pals, and to see all the amazingly creative people and places we've been lucky enough to discover.
Stop by. Stay a while. Make yourself at home.