So I'm going to let you in on a little secret: we love what we do. From the dream-it-up early stages to the late night transformations to the "Experiences" themselves - it makes our collective hearts go pitter-patter.
It starts with a story. Each of our projects have been firmly rooted in the fertile soil of narrative, and our first challenge is figuring out just what the story will be. Who are the faces behind each experience? How did they get where they are? Where do they want to go next? Who is the audience? What do we want that audience to walk out saying? What are the particular details we need to get right to make that happen?
Each of these questions is crucial to finding the magic and each takes time and understanding. So whether we're working for a client or trying to further an idea - it starts with a lot of talk, a lot of questioning, a lot of listening, a lot of thinking, and hopefully a lot of understanding. It's not paint by numbers. There's no set of rules to follow. But once we know the story - we can start to figure out how to tell it.
I like to think of the Design process as if we're storyboarding a film. How do we best convey the setting? How do we set the tone? What are the touch points that raise the stakes? Where does the heart of the story get told? How will it flow? How do we make them leave with a smile?
Each member of the team brings a different element to the process. Peter Jacob is our spacial genius. He'll spend days upon day floor planning, sourcing furniture and art, and assembling design elements that are always a little better than you expected. Jamie Kirby brings years of event experience but also an absolute gift for visual moments that make people reach for their Instagram accounts. Ryan brings the food & bev knowledge, Pete Fox the sound, Bethany knows hospitality, and Ted is there to run from to place making sure it's all working together.
And when it comes to execution - we all get our hands dirty. Set-up/transformation sees each of us up on ladders, cleaning baseboards, lifting, and carrying. It's this sweat equity bonds us to the project. We build it and that ownership carries over to the moment guests arrive. In that moment we can act not as designers or coordinators, but as hosts. The guests are our friends and the experience itself is one we're all in together.